#Fish bowl drawing full

Related: Three Affordable Ways to Get Celebrities to Promote Your Brand Since they're already your existing customers, you can ask them if they would like to get on your 'hot list.' So when you have special offers, you can give them prior notice of it before your ad breaks in the newspaper. You can use the addresses for mailings and the phone number for calling. The obvious benefit of a business-card drawing is using the information you gathered to build your database. However, if the map shows a very weak pull from an area where you have stiff competition, you'll want to attack that area with aggressive promotional offers or focus your advertising media efforts to local suburban or weekly newspapers. For example, if the reason a certain area draws few customers is because there is a park or a lake located there, then you know nothing can be done. With this information you can plan an attack for those geographical areas where you have a weak concentration.

Now, take a step back and see exactly where your customers work. You might be pleasantly surprised where you get business from.

Once you start plotting enough of your customers on the map, you'll begin to get a picture of where your customers live and work. Plot the address on the map with pins with colored heads. So your first task is to do a 'scattergram' on a street map of your trade area around your business. The information on these cards is invaluable.

#Fish bowl drawing full

Now you have a fishbowl full of business cards.

The prize you select for your free drawing should be just valuable enough to motivate your customers to enter, but not so valuable that people 'stuff' your fishbowl.ДЄfter several weeks, you'll draw a winner and give away your prize.